December
30
2009
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson-s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur-s marketing bible — and the book every small-business owner should have on his or her shelf.
About the Author
Jay Conrad Levinson is the (more…)
December
30
2009
The idea of working at home certainly sounds appealing: save gas, work at your own speed and wear whatever you want. But are these jobs real, and how do you find one? Money reporter Stacy Johnson files this report…from his home office.
December
28
2009
The Secret Marketing Techniques of Successful RestaurantsIf you operate the same way, you’ll get the same results. You are likely reading this book because you’re looking for better results from your establishment. Now it’s time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective Methods for getting more people into your restaurant. THE MOST IMPORTANT way to KEEP your customers happy. Why so many restaurants are unsuccessful. What restaurant owners fail to focus on that leads to failure. What types of advertising REALLY work. Period. How to optimize the prices on your menu to make sure you’re getting the profit you need while still keeping your customers happy. A secret, completely under-used method for getting things you need (sometimes even for free). Most restaurant owners don’t know about this money- saving technique. (It can bring in new customers, too!).Easy ways to get more customers (more…)
December
26
2009
In this clip from myLifetime.com’s, “Mommy Madness” series, Angela attempts to run a business out of her home but her two little assistants (AKA children) aren’t exactly employees of the month. See how this mom improvises. This clip is brought to you by Lifetime Television’s website, myLifetime.com, the ultimate digital destination for women’s entertainment and escape.
December
26
2009
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succed in the class now and get your project chosen in the future.